TAO
HOW WE TACKLED THE BRIEF GIVEN TO US
The TAO Project
Rough draft more copy here to sell work….
Initially for web, but it was shot to be flexible so it could be used for point-of-sale, trade shows or whatever future needs the client might have.
After meeting with the client I presented concepts to a double exposure type approach to highlight the consumer using the product and spotlight the element designated within each product SKU.
I worked with the modeling agency, made wardrobe selections, hired our hair and make-up and after shooting, handled all of the post compositing.
Rough draft more copy here to sell work….