IWSR, a global drinks and insights and data provider, discovered that gin (specifically premium gin) is expected to climb 3% between 2023 and 2028. Super-premium and ultra-premium options even more so with potential sales increases of 10% and 12%, respectively.

Younger LDA consumers in particular seems to be leading that charge. Although believed to be scaling back their overall alcohol consumption, there also seems to be a growing taste for smaller, boutique, gin brands. Gin’s unique expressions and infusions are particularly attractive to that younger demo.

You can read IWSR’s report in more detail here.